Tuesday, March 19, 2013

Kaizen Tuning - Sakura Performance Engineering EVO X

Last week I stopped by Kaizen Tuning to do a quick photo shoot of their Sakura Performance Engineering demo car. For those wondering, SPE is KT's new line of performance parts developed in-house. With winter in full force I was forced to shoot inside once again, but given the purpose of the shoot the dark shop provided the perfect backdrop for advertising text. I want to avoid excluding backgrounds if possible going forward, but as far as this shoot goes - it worked out perfectly.

For product information click the link below.

Tuesday, March 5, 2013

Kaizen Tuning - Alpha 9 GTR

I've never previously thought about it, but Kaizen (Japanese philosophy of continuos improvement) is basically how I go about visual media. With every shoot I make a point to do something different, more challenging and time consuming in the pursuit of just that - continuous improvement. To most this shoot probably looks quite simple on the surface (with it's black backdrops and all), but let me tell you -  it wasn't.  In fact, it was my most challenging shoot to date, requiring about 60 hours of work just in post-production.  I'll be the first to admit that's a lot of time, but it was well spent if you ask me!

For shop information click the link below.

Friday, March 1, 2013

Portraits - A Contemporary Photo Class Project

For week five in my Contemporary Photography class we were assigned portraits. Personally, I'm not too big on this type of photography, mostly because I'm not quite comfortable with it and have had little to no practice. Like everything though, I looked at this assignment as a challenge and tried my best to come up with some decent portraits. I took these during our class visit to Boston's Institute of Contemporary Art, where the overcast day provided perfect diffused lighting conditions.