I've never previously thought about it, but Kaizen (Japanese philosophy of continuos improvement) is basically how I go about visual media. With every shoot I make a point to do something different, more challenging and time consuming in the pursuit of just that - continuous improvement. To most this shoot probably looks quite simple on the surface (with it's black backdrops and all), but let me tell you - it wasn't. In fact, it was my most challenging shoot to date, requiring about 60 hours of work just in post-production. I'll be the first to admit that's a lot of time, but it was well spent if you ask me!